C.H. Robinson Launches AI-Powered Freight Matching Platform for Cross-Border U.S.-Mexico Shipping Full Text (Excerpted from Supply Chain Dive)

MINNEAPOLIS, Dec. 20, 2025 /Supply Chain Dive/ — C.H. Robinson, one of the world’s largest freight forwarders and third-party logistics providers, today announced the launch of its AI-driven freight matching platform, Navisphere Cross-Border, tailored specifically for U.S.-Mexico trade lanes. The platform integrates real-time data from 12,000+ carrier partners, customs databases, and border crossing metrics to automate load matching, route optimization, and compliance checks for cross-border shipments.'U.S.-Mexico trade has grown 18% year-over-year, and our customers need faster, more transparent solutions to navigate border complexities,' said Bob Biesterfeld, CEO of C.H. Robinson. 'Navisphere Cross-Border cuts manual paperwork by 70% and reduces border transit times by an average of 24 hours, addressing key pain points for shippers, carriers, and our freight forwarding teams.'The platform includes built-in compliance tools for Mexican customs regulations, NAFTA/USMCA eligibility verification, and real-time tracking of border wait times at major crossings like Laredo, El Paso, and San Diego. C.H. Robinson plans to expand the platform to U.S.-Canada trade lanes by Q2 2026, with long-term goals to integrate ocean and air freight data for end-to-end cross-border logistics visibility.

Source Link: https://www.supplychaindive.com/news/ch-robinson-ai-platform-us-mexico-freight/698745/ (Dec 20, 2025, Supply Chain Dive)